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Tata Sky partners Shemaroo to launch comedy service

MUMBAI: Direct-to-home (DTH) operator Tata Sky has partnered Shemaroo Entertainment to add a new service called ‘Tata Sky Comedy’ to its bouquet of content.

Tata Sky claims that this will be the first-ever interactive DTH service to provide a single destination for all formats of Hindi comedy content.

The standalone service is priced at Rs 59.

Tata Sky Comedy offers original content created especially for this service along with the best of classic comedy TV shows like ‘Nukkad’, ‘Ye Jo Hai Zindagi’, ‘Office Office’ and ‘Zabaan Sambhalke’. Every format of comedy content is being made available through this service—from filmy spoofs to fun movie reviews, from gags and pranks to faking news shows.

The service is packed with rib-tickling content that is refreshed daily and plays 24X7, ad free. Tata Sky has joined hands with Comedywalas, a unit of Shemaroo Entertainment, for exclusive and new content such as ‘Bollywood Tadka’ and ‘Comedy Fatafat’. The interactive section of the service features jokes, fun quizzes like ‘Dialogue Baazi’ (based on dialogues from Bollywood movies) and a popular comic strip ‘Suppandi’, all of which is refreshed daily.

The service provides non-stop clean entertainment for all age groups across geographical and socioeconomic boundaries. Now, viewers do not have to rely on forwarded comedy content or stick to appointment viewing.

Tata Sky chief commercial officer Pallavi Puri said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day.”

Shemaroo Entertainment director Hiren Gada said, “We’re very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”