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Tata Sky partners Mumbai Film Festival for new movie service
MUMBAI: Direct-to-home (DTH) operator Tata Sky has partnered Mumbai Film Festival to launch a new service, Tata Sky Mumbai Film Festival, which will showcase some critically acclaimed films from recent editions of the festival.
Tata Sky will run three films daily. This handpicked list will include films in multiple languages, such as Hindi, English, Assamese, Marathi, Malayalam, Punjabi, Arabic, Russian, French, even silent films. Tata Sky subscribers will be able to enjoy works of renowned Indian and international directors such as Hansal Mehta, Anup Singh, Ravi Jadav, Bikas Mishra, Pan Nalin, Nitin Kakkar and Lea Hjort Mathiesen.
The new service will be available on channel nos 302 & 303, in both SD & HD, at no additional cost to all subscribers from 7 October onwards.
Talking about the new initiative, Tata Sky chief content & business development officer Paolo Agostinelli said, “This was an earnest endeavour to not only bring exclusive and unique films for our movie-loving subscribers but was also an attempt to support the talent that is showcased in India’s largest film festival to a much larger audience. We cared enough to curate and create a mix of some popular and some hidden gems from the field of film-making for our viewers from the last few editions of the Mumbai Film Festival.”
Jio MAMI Mumbai Film Festival director Anupama Chopra said, “We were delighted when Tata Sky extended their support and suggested taking these curated films from both Indian and international to viewers living across the country. This unique and unconventional approach just goes to prove that the entertainment and media industry needs to come together for the benefit of the extraordinary passion and talent of movie makers and lovers in India.”
Prior to this, Tata Sky had launched platforms like ‘Kids Showcase’, featuring films for children from across the globe, and ‘Miniplex’, showcasing TV premieres of acclaimed films.