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Tata Sky launches interactive service ‘Acting Adda’ for Rs 59 per month
MUMBAI: Direct-to-home (DTH) operator Tata Sky has launched a new interactive service called ‘Tata Sky Acting Adda’. Powered by FTheCouch (FTC), the service not only offers acting lessons to all the Bollywood dreamers but also offers a platform where they can send auditions and try for their big break from the comfort of their homes.
The service is available at Rs 59 per month. ‘Tata Sky Acting Adda’ is available on channel no. 111.
Tata Sky has partnered FTheCouch (FTC), a Suniel Shetty and Mukesh Chhabra initiative, to create exclusive content with the best acting teachers and to source the best job opportunities across movies, TV shows, theatre, advertising and more.
Tata Sky chief commercial officer Pallavi Puri said, “There is a hidden actor in many of us. But not everyone has the means to hone their talent or the access to find the right opportunities. With Tata Sky Acting Adda, we have tried to bridge this gap. This service will help acting aspirants get a little closer to their dreams of acting on any platform. That too without leaving their homes and landing in Mumbai, the way thousands do today.”
She added, “For those not keen on facing the camera, there is a lot of exciting original content to keep them entertained like exclusive star interviews, behind the scenes and more.”
Tata Sky Acting Adda is the first service on Indian television to offer acting lessons delivered by experts from FTII, NSD, Barry John School of Acting and more. A unique curriculum has been designed for this service where each day, one can learn different aspects of D.R.A.M.A. – Dialogue, Roleplay, Action & Dance, Makeover and Auditions. There’s even special content like acting workshops for kids and short films over the weekend.
Said Shetty, “The media industry largely depends on new talent, which is the key word to unlock all doors for its growth. Having spent a quarter of a century in front of the camera, I strongly felt the need to streamline the behind-the-scenes processes, to provide new talent, the platform it deserves. Hence Acting Adda, powered by FTC was conceived and curated. To deliver this service, I couldn’t have found a better associate than Tata Sky, with whom we have already successfully partnered, for our ongoing fitness service. Henceforth those in search of stardom, can start off by just clicking 111, rather than dashing off to Mumbai. From acting to auditions, we teach it all.”
The interactive segment of Tata Sky Acting Adda will offer audition details, a fun Bollywood quiz and exciting video-based challenges to test acting skills and reward winners with gratification that may just take them one step closer to achieving their dreams of acting.