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Tata Sky launches ‘Classic Cinema’ service, prices it at Rs 59 a month
MUMBAI: DTH operator Tata Sky has launched its latest interactive service, Tata Sky Classic Cinema, in partnership with Shemaroo Entertainment.
The service aims to turn the clock back and relive the best of Hindi cinema from a handpicked collection of timeless classics of the 1950s, 60s and 70s.
Priced at Rs 59 per month, ‘Tata Sky Classic Cinema’ will be given free for the first ten days for subscribers to sample. The service will be available to all Tata Sky subscribers on #318.
Having an ad-free and break-free format, Tata Sky’s new ‘Classic Cinema’ service will be promoted by an ad featuring veteran actress Sharmila Tagore.
To celebrate Hindi cinema’s iconic era, the service showcases RJ Anmol’s exclusive interviews with cinema legends such as Zeenat Aman, Dharmendra and many more. Through ‘Tata Sky Classic Cinema’, subscribers will also enjoy rare and vintage interviews by legendary radio announcer Ameen Sayani with cinema stalwarts, interspersed with exclusive behind-the-scenes images and videos.
Said Tata Sky chief commercial officer Pallavi Puri, “The thought behind Tata Sky Classic Cinema was to bring alive those iconic movies and relive those epic scenes which are etched in some of our memories in an ad-free and break-free format. This service is targeted to not only lovers of classic films but also gives the audience of today an opportunity to connect with the glorious era of Indian cinema.”
Apart from the classic movies, a bouquet of unique features awaits cinema enthusiasts on Tata Sky Classic Cinema with specially created content such as ‘Artist of the Month’ (interviews and movies of a legendary artist through the month), ‘Biographies of Legends’ (a programme that tracks the lives and careers of Bollywood legends) and ‘Filmy Quiz’ (a fun quiz where subscribers can test their knowledge on history of Indian cinema).
Said Shemaroo Entertainment director Hiren Gada, “Tata Sky Classic Cinema brings to audience some of the finest works of the greatest film makers of Bollywood. With a very contemporary look and feel, the service is designed specially to reconnect the golden era of Bollywood with today’s audience. The programming of the service includes tastefully done shows created by our young & enthusiastic team and movies that have gone missing from television. Shemaroo has one of the biggest libraries of film content and with our experience and expertise in the genre, we have been reintroducing retro in a new avatar with each of our products.”