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Shemaroo launches movie premiere service Miniplex on Tata Sky
MUMBAI: After Airtel Digital TV, entertainment content house Shemaroo Entertainment has launched its subscription-based movie premiere service Miniplex on direct-to-home (DTH) platform Tata Sky.
Miniplex on Tata Sky can be subscribed at Rs 60 per month. To activate this service, consumers will have to give a missed call on 92308 92308. HD subscribers can enjoy the service on channel number 298 and SD subscribers can go to 298 for the same service.
Miniplex will ‘premiere’ one movie every Friday for the first time on Indian television. In addition, it will showcase carefully chosen recent movies. Miniplex is an ad-free, subscription-based service.
Apart from having the service on DTH platforms, Shemaroo also plans to launch Miniplex across various other platforms, such as cable and internet, in a phased manner.
The ‘premieres’ are recent films with quality content, supported by a talented star cast and created using a limited budget. These are supported by ‘premiums’, i.e. movies released after 2005 with great watch value. Premiums are showcased for five days of the week with every day featuring a new movie.
Shemaroo Entertainment director Hiren Gada said, “Miniplex is a subscription-based movie premiere service curated to cater to movie lovers across the country. We are glad to tie up with Tata Sky for this service. Tata Sky consumers can now enjoy world television premieres of movies every Friday. Not only this, other movies showcased on the channel are carefully selected set of movies that are not telecasted on television so often.”
Tata Sky chief content & business strategy officer Paolo Agostinelli said, “To satisfy our subscriber’s hunger for refreshing content, we were glad to tie up with Shemaroo to provide this collection of movies under the new service called Miniplex. The day-long movie timings, enriched content with the novel concept of premiere and premium movies ensure the movie buffs of Tata Sky have entertainment on their fingertips 24×7.”