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SES increases worldwide reach to 291 mn TV homes, India records 18% growth

MUMBAI: SES has said that it has increased its reach in 2013 worldwide to 291 million TV homes, with Europe contributing to around 151 million of them. This represents an increase of 5 per cent over the year-ago period, strongly driven by the development in India, Africa, Middle East and Asia-Pacific (+7 per cent).

India accounted for over 18 per cent growth, SES said.

The household reach in Latin America grew by 5 per cent and in North America by 3 per cent. These are the results of SES’ annual market research, including the detailed Satellite Monitor studies in Europe.

The direct reach from the SES fleet to satellite homes grew from 99 million in 2012 to 106 million satellite TV homes in 2013. The indirect reach through the feed of cable networks from SES satellites grew slightly, from 152 to 153 million homes; the number of IPTV homes fed from SES satellites increased by 27 per cent to 31 million.

The strongest relative growth of the direct reach came from the Asia-Pacific region (+ 21 per cent) and Africa, Middle East and India. These figures confirm the satellite’s continuous increase in reach and its leading role as a broadcasting infrastructure in general and as digital and High Definition (HD) broadcasting infrastructure in particular.

The SES Satellite Monitor results also emphasise again the important role of SES in Europe. SES satellites service almost all cable and IPTV homes in Europe (95 pernbcent) and a large majority of the European satellite HD homes (81 per cent). The largest single DTH market for SES in Europe remains Germany, with 18 million ASTRA homes receiving their TV signal directly from the SES fleet. SES transmits more than 6,200 TV channels, 1,800 of them in HD.

“The results of this year’s SES Satellite Monitor and market research confirm again the strong role that SES is playing as a high performing video and TV broadcasting infrastructure”, said SES chief commercial officer Ferdinand Kayser.

“Our strong growth is a direct result of our significant investments in new satellites especially in the highly important and dynamic emerging markets. We could also further take advantage of our strong infrastructure and service offerings in mature markets and realise further gains, on a high level, in Europe and North America.

“As a leader in video broadcasting, DTH, digital transmission and HD, SES plays a critical role in the provision of communications infrastructure globally and is well positioned to further drive digitalisation and the deployment of high performing video neighbourhoods in mature as well as demanding emerging markets.”