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Dish TV to showcase teachings of Ravi Shankar in new service
MUMBAI: DTH service provider Dish TV launched Anandam Active at the Art of Living headquarters in Bengaluru. The service will showcase teachings of the spiritual guru Ravi Shankar.
Anandam Active will have a harmony of spirituality, education, mythology, social concerns, culture, health and science. This service will also have capsules of Ravi Shankar at regular intervals, spreading the word of hope and faith. It will be available to the Dish TV subscriber on a monthly subscription fee of Rs 59.
The interactive service can be availed by a simple SMS (‘DISHTV ADD 750’ to 57575) or missed call (1800-270-0004). Anandam Active will be available across cities, semi-urban and rural areas of India.
Ravi Shankar said, “I am extremely happy at the launch of Anandam Active service only on Asia’s largest DTH player, Dish TV. This service has made it possible for millions of people who due to their hectic lifestyles cannot attend live discourses in my Ashram to now listen and learn The Art of Living, even at the remotest part of the country. Together, we hope to make world a better place to live. My blessings are with everyone who is a part of this initiative.”
Dish TV COO Salil Kapoor said, “We are delighted to be partners in this noble initiative. It has been our constant endeavour to make television viewing a wholesome experience for the entire family. We have always believed in offering unique content to our subscribers. With the launch of Anandam Active, we are continuing with our legacy of offering another service for our consumers who are spirituality inclined and will have this great opportunity to enjoy Sri Sri Ravishankar’s teachings in the close comfort of their homes.”
Amazing India Television (the content provider for the Anandam Active) CEO Ajay Kumarsaid, “Anandam Active is launched on the auspicious occasion of Guru Ji’s birthday. The key message of Art of Living is to celebrate life and spread happiness. Anandam Active echoes the same mission and hopes to achieve a positive behavioral change within the masses who will consume this content. Sri Sri’s teachings on Anandam Active will remove the hindrance of the physical distances with the people at large and will enable us to interact with a much larger audience to share our thoughts and ideology. We firmly believe that Dish TV, Asia’s largest direct to home entertainment company shall prove to be a priceless partner in this endeavour.”