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Dish TV ties up with Shemaroo for a comedy service
MUMBAI: With a vision to extend fun and entertainment to viewers, Dish TV is all set to expand their bouquet of value-added services (VAS).
The direct-to-home (DTH) company has partnered Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.
Comedy Active Service, which aims to take the comedy quotient a notch higher, will connect the subscribers to all genres of comedy ranging from comic shows and gags, on the Dish TV platform.
The service offers original content, created especially for this service, along with the best of classic comedy TV shows such as ‘Nukkad’, ‘Ye Jo Hai Zindagi’, and ‘Zabaan Sambhalke’. Segmented into two parts, Comedy Active will air content in the form of ‘Classic comedy shows’ and introduce ‘short-format comedy shows’.
Comedy Active will be packaged as a 24X7, ad-free service that will showcase comedy programmes throughout the day. Subscribers will get an opportunity to view classic comedy shows, Bollywood repurposed shows, spoofs, gags, hidden camera pranks and stand-up comedy.
Dish TV CEO Arun Kapoor said, “We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. Laughter is infectious as it binds people together and brings happiness. While there are a lot of channels for a variety of entertainment, there are hardly any that offers uninterrupted content for comedy. Comedy Active Service will provide a single destination for comedy catering to all age groups of viewers at a time convenient to them. We are happy to announce our partnership with Shemaroo to launch Comedy Active Service on our platform. This move reiterates our commitment to augment the TV viewing experience for our viewers and strengthen our bond with our patrons.”
Shemaroo Entertainment director Hiren Gada said, “We are very excited to launch Comedy Active Service with Dish TV. There is a lack of good comedy content on television. Hence, consumers depend on other platforms for such content. This service will fill that gap. With Comedywalas, we plan to establish a one-stop destination for every kind of comedy content that has a universal appeal.”
Dish TV is providing free preview of Comedy Active to its subscribers until 12 October, after which subscribers can avail the service at an introductory price of Rs 39 per month by giving a missed call on 18002749700 from their registered mobile number.