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Dish TV launches ad-free devotional service for Ramzaan; Urdu pack for Rs 135
MUMBAI: Direct-to-home (DTH) operator Dish TV has partnered Shemaroo to bring a 24×7 Islamic devotional active service called ‘Mecca Madina Active’ during the month of Ramzaan.
The ad-free active service will be available free of cost for all Dish TV and Zing subscribers until 12 June. Following the free preview, it will be available at a monthly subscription fee of Rs 30. This service is available on channel no. 790.
Though Mecca Madina Active is available as an a la carte service, Dish TV has also launched a Ramzaan pack for its subscribers and especially Muslim audience.
Dish TV aims to cater the needs of the viewers by offering the new active service as well as a range of Islamic and Urdu channels including ETV Urdu and Zee Salaam at Rs 135 per month.
The Urdu pack is introduced to provide Dish TV subscribers a devout experience of the religious observances during Ramzaan.
The Ramzaan pack is a limited-period offer and available from 31 May to 7 July (until Ramzaan). The pack is accessible to the active subscribers across cities, semi-urban and rural areas (North & South) of India. All Dish TV subscribers can upgrade and downgrade to this pack.
Dish TV has also introduced a recharge offer of Rs 786, wherein the subscribers on recharging Dish TV subscription by unique amount of Rs 786 would get Rs 78.6 cash back on their Dish TV account and a 15% discount from AskmeBazaar.com.
Dish TV CEO Arun Kumar Kapoor said, “India is a country of diversity known for its festivals of devotion and unity. With Ramzaan this time, Dish TV presents a 24×7 devotional avenue for our respected Muslim subscriber base at a very competent price. We are delighted to introduce our all new ‘Ramzaan pack’ and Mecca Madina active service during the auspicious month of Ramzaan.”
“Our endeavour has always been to offer unique content to our subscribers and this is no exception that we present a wide bouquet of Urdu and Islamic channels. The Ramzaan pack and Mecca Madina Active service is specifically for consumers who are spiritually inclined and will appease their mind for Islamic religious content at the comfort of their homes.”