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Dish TV adds lifestyle channel FYI TV18 to its platform

MUMBAI: Direct-to-home (DTH) operator Dish TV has added lifestyle channel FYI TV18 on its platform.

The channel is available to all Dish TV subscribers having Super Family pack (North) and Jumbo Family pack (South) onwards.

Dish TV and Zing subscribers can tune in to the channel on channel no. 472.

FYI TV18 is a contemporary factual entertainment channel offering fresh and engaging content, primarily focusing on India and mainly targeting viewers aged 15–34 years.

Targeted at both male and female viewers, the channel is available in English, Telugu, Tamil and Hindi. It is part of A+E Networks| TV18, which also owns and operates factual entertainment channel History TV18.

The content mainly focuses on relationship, taste and space with the creative punch line of ‘Life se milofy’. The channel will have a very strong local production line-up with six locally produced Indian shows including ‘Real 2 States Couple’, ‘Rivals-in-law’ and ‘Small Budget Big Makeover’.

Arun Kumar KapoorIt will feature 60% locally produced Indian content and 40% international content from the library of A+E Networks.

Dish TV CEO Arun Kumar Kapoor said, “Dish TV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavour is to increase affinity with our audiences by providing them the choice of content they would like to watch. With the development in times, India is growing rapidly wherein lifestyle and entertainment holds the utmost importance. FYI TV 18 is a perfect blend of powerful international programming brands with home-grown content, highlighting the life of common people. With the addition of this channel, Dish TV offers maximum (19) channels from the lifestyle and fashion genre.”