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Dish TV adds govt’s Digishala channel on its platform

MUMBAI: Direct-to-home (DTH) operator Dish TV has added government of India’s newly launched TV channel Digishala on its platform.

The free-to-air (FTA) channel has been launched with the aim of educating the masses on various digital payment modes.

The channel has been placed on Dish TV’s LCN number 2036. Dish TV is the only DTH operator to offer this channel to its more than 15 million subscribers.

Digishala aims to introduce the use of cashless, paperless and faceless digital payment transactions to rural and semi-urban people across villages and small towns. These are the areas where Dish TV enjoys a unique reach and top-of-the-mind recall.

According to Dish TV, more than 40% of its customers do online recharge transactions. As far as B2B transactions are concerned, Dish TV has turned them cashless.