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DD Freedish to hold 30th e-auction on 15 September

MUMBAI: Prasar Bharati’s free direct-to-home (DTH) platform Freedish will hold its 30th e-auction on 15 September.

The reserve price per DTH slot has been set at Rs 4.3 crore (Rs 43 million). Gurgaon-based C1 India will conduct the auction.

In the previous e-auction held on 11 August, the DTH platform had added two new channels, Fight Sports and APN, and renewed deals with six channels, namely Star Utsav, Zee Anmol, Rishtey, B4U Music, India 24×7 and Vision TV (Housefull Movies). All the deals were for one year.

In the new e-auction, interested channels are required to submit uplinking and downlinking permission from the Ministry of Information & Broadcasting (MIB) along with the application.

They are also required to pay a participation fee of Rs 1.5 crore (Rs 15 million) by demand draft in favour of DD, in addition to a non-refundable processing fee of Rs 10,000.

The successful channels will have to arrange IRD boxes in advance to place their channels on the platform on time. The EMD drafts will be returned to the unsuccessful bidders within a week or immediately after the e-auction.

Channels that have won slots on the platform will need to deposit Rs 1.10 crore (Rs 11 million) within one month from the placement of the channel on Freedish, along with Service Tax @ 15% on the total bid amount.

The second instalment amounting to Rs 1.10 crore (Rs 11 million) will have to be deposited in the second month from the placement of the channel.

The balance bid amount will have to be deposited on or before six months from the placement of the channel, failing which the deposited amount will be forfeited and the channel will be discontinued from the platform after a 21-day notice.

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