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Airtel and Samsung launch India’s first Integrated Digital TV

MUMBAI: Bharti Airtel’s direct-to-home service Airtel Digital TV has announced a partnership with Samsung to launch India’s first Integrated Digital TV (iDTV).

The companies have taken the lead in introducing a television with a built-in smart card that will allow customers to enjoy smart TV viewing without an external set-top box, with minimal signal loss and maximum audio and video clarity.

As part of this innovation, Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV smart card which will enable DTH signal reception.

Bharti Airtel CEO – DTH and Media Shashi Arora said, “We at Airtel digital TV are always looking for new ways to deliver an experience for our customers that is truly innovative and world class. In line with this commitment, we are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience.”

Samsung Electronics CMO Ranjivjit Singh said, “We are thrilled to partner with Airtel to launch India’s first SmartDirect TV with in-built iDTV technology in India. The clutter-free, convenient and ultimate viewing experience offered by iDTV showcases Samsung’s commitment to providing consumer-centric products.”

A result of extensive R&D, the iDTV enables a hassle-free TV set-up that has fewer wires and offers a single remote solution powered by an intuitive user guide.

“The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the market place today”, added Arora.

Powered by HD technology, iDTV creates a more immersive viewing experience coupled with intuitive user interface giving customers greater control of their entertainment experience.

The iDTV set comes with the Samsung SmartDirect TV and Airtel Digital TV’s smart card. It is available across Samsung Plazas and all leading multi-retail outlets at a price of Rs 44,900. Customers purchasing the iDTV can also enjoy a limited period introductory offer that offers four months of free subscription of Airtel DTH services.