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After Netflix, Videocon d2h inks deal with Sony Liv for HD Smart Connect STB
MUMBAI: After Netflix, direct-to-home (DTH) operator Videocon d2h has signed a deal with Sony Pictures Networks India’s video-on-demand (VoD) platform Sony Liv for its HD Smart Connect set-top box (STB).
This partnership will enable Videocon d2h’s HD Smart Connect STB customers to access a broad selection of content available on the Sony Liv app.
Sony Liv will enrich Videocon d2h’s customers with an array of movies, a strong line-up of events across all sports, shows, music, TV shows and more.
Sony Liv can be accessed through the web apps button on Videocon d2h’s HD Smart Connect STB. The Smart Connect STB works on connectivity management platform to deliver a variety of connected services.
The HD Smart STB converts any existing TV into a smart TV besides showing you 650 channels and services in HD and SD. The DTH service allows one to watch their favourite channels in SD and HD, and the connected STB allows one to browse content from applications residing on the STB. The HD Smart STB works as a tool for personalisation and engagement, and with internet connectivity, one can convert one’s TV into a smart TV using it.
Videocon d2h executive chairman Saurabh Dhoot said, “We are delighted to partner Sony Liv. This collaboration would strengthen the entertainment apps available on our HD Smart Connect and provide our customers with a large range of entertainment.”
Videocon d2h CEO Anil Khera said, “Our partnership with Sony Liv is yet another step towards creating the highest-quality consumer experience. Innovative products like HD Smart Connect and rich entertainment content available delights next-generation users. Our focused approach strives for delivering exceptional content and customer delight.”
SPNI India EVP and head of digital business Uday Sodhi said, “We are pleased to partner Videocon d2h to enable seamless access to our broad selection of superlative entertainment content for its customers. Through this synergistic association, we will be entertaining and engaging the audience with the rich content portfolio that Sony Liv showcases. The partnership allows us to deliver a superior entertainment experience to Indian audiences across genres and multiple screens, and live up to our brand promise of ‘We LIV to Entertain’.”
Videocon d2h claims to provide its subscribers with more than 650 channels and services in HD and SD. It offers a wide range of active services like smart services such as Smart English and Smart Games. The other active services include d2h Hollywood HD, d2h Music, d2h Spice, d2h Cinema in both SD and HD.
Earlier, Netflix had signed a deal with Videocon d2h and Airtel Digital TV that ensures that the Netflix app is integrated with the STBs of the two DTH operators.