Dentsu Aegis Network’s creative agency Happy mcgarrybowen makes key structural changes

MUMBAI: Dentsu Aegis Network’s creative agency Happy mcgarrybowen has announced key structural changes to further strategise its business approach and strengthen its top-line leadership.

As part of this change, Happy mcgarrybowen co-founder and MD PM Praveen Das will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects (SBCP).

On the new path ahead, Das says, “The dream here is to use ‘design thinking’ to contribute something unique to design from India and create value for our clients. We also want to help B2B clients with solutions that fall between a digital and communication agency by leveraging technology and creating unique experiences with UI and UX, VR, AR, AI, Machine Learning, IOT (internet of things), etc. In SBCP too, we have been trying to use technology to solve communication challenges even as we patiently engage with continuous research and feedback to create and recreate communication for change. Yes, the process is slow but fulfilling and effective if done well. To accomplish this, we have put together a talented, top-of-line team of experts to deliver results.”

Happy mcgarrybowen has also roped in Samarjit Choudhry as chief operating officer (COO), Advertising. Armed with more than 20 years of experience, Choudhry’s mandate will be to run and grow the agency’s advertising business across the country. Prior to this, Choudhry was with Ogilvy Bangalore where he held the position of chief growth office. He was also instrumental in setting up Orchard in Bangalore and Black Pencil for the Leo Burnett Group.

In his new role, he will report to Happy mcgarrybowen co-founder and CEO Kartik Iyer.

Iyer will continue to oversee the advertising discipline for Happy mcgarrybowen. “We have always wanted Happy mcgarrybowen to be a hybrid agency with multiple capabilities. Between Praveen and me, we are very clear what we want for Happy mcgarrybowen in the future. So it just makes absolute sense to split forces and give the attention each discipline needs. Samarjit comes with a rich experience of having built business units. His personality, in a lot of ways, echoes the values we believe in at Happy. We have entrusted him with the responsibility to running and growing the advertising business across the country. So we can concentrate on attracting the best talent and improving the creative product,” said Iyer.