Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017. India is forecast to grow by 12.5% in 2018, up from 9.6% in 2017.
Dentsu Aegis Network integrated media specialist dentsu X has roped in Arabinda Gosh as Chief Strategy Officer.
The Advertising Standards Council of India (ASCI) has upheld complaints against ARG Outlier Media Asianet News-owned Republicworld.com and Gujarati news channel VTV News for misleading claims.
Nestlé India, the country’s leading food and beverage conglomerate has retained Zenith as the AOR (agency of record) for its media business.
MUMBAI: Veteran journalist Dr. A Surya Prakash has taken charge as the chairman of Prasar Bharati for a second consecutive term. Dr. Prakash will hold this post…