Cartoon Network India partners with UNICEF India for Father's Day

NEW DELHI: Cartoon Network India, pioneers in setting benchmarks in kids’ entertainment industry, launched an innovative partnership supporting UNICEF India’s Super Dads, #EarlyMomentsMatter campaign, today. Super Dads is a new UNICEF initiative to celebrate fatherhood, and highlights the importance of love, play, protection and good nutrition for the healthy development of young children’s brains.

With more than 90 countries celebrating Fathers’ Day this month, the joint initiative invites families to post photos and videos of what it takes to be ‘super dads,’ using the hashtag #EarlyMomentsMatter on their Instagram and Twitter accounts. Cartoon Network, with its strong connect and appeal amongst children will leverage its wide reach across lakhs of online followers with the crucial message that every father is equally responsible for the development of their child’s brain and nurturing their future.

In India, a digital campaign with special India-specific hashtag #BaapWaliBaat will be used to support UNICEF’s global #EarlyMomentsMatter campaign.

Apart from UNICEF South Asia Ambassador, Sachin Tendulkar, UNICEF India celebrity advocates Suresh Raina and Amir Khan are also supporting the campaign through online video messages. Supporters will be encouraged to share nostalgic moments or a moment that challenges stereotypes about what dads do.

Imagica Theme Park in Mumbai has also partnered with UNICEF India to create awareness and galvanize support from parents and caregivers.

Early Childhood Development (ECD) is a key area in the UNICEF India Country Programme 2018-22. Early stimulation and psychological development, early detection and intervention, and promoting the rights of children with disabilities, equality between girls and boys, promoting positive and responsive parenting are major focus areas of this programme.

For India specific photos and videos: In the coming days, India specific multimedia content related to the campaign will be available on http://unicef.in/

Please also refer to the UNICEF India Twitter and Facebook and Cartoon Network India Facebook.