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Siti Cable gears up to roll out high-speed broadband with Cisco’s Docsis 3.0

MUMBAI: After Hathway Cable & Datacom and DEN Networks, Essel Group-owned multi-system operator (MSO) Siti Cable has selected Cisco Docsis 3.0 technology to introduce next-generation cable broadband services in the country.

Using Docsis 3.0, Siti Cable will offer its subscribers internet speeds of up to 100 Mbps, as well as high-speed data networks and access to more content online.

Docsis 3.0 is a key component of the Cisco IP next-generation network (NGN) architecture. It can deliver download speeds of up to 300 Mbps per subscriber, compared to 24 Mbps for the prevalent ADSL2+ technology. DOCSIS 3.0 also increases the upload capacity up to 100 Mbps compared to 1 Mbps provided by ADSL2+, enabling consumers to share content seamlessly and enjoy uninterrupted HD video calls across the globe.

Siti Cable is already providing internet services in the eastern part of India, and has now launched them in Delhi and NCR on the Docsis 3.0 platform. The company has 4.3 million digital cable TV subscribers and provides cable TV services in India’s 100+ cities and adjoining areas, reaching out to over 10 million viewers. It plans to roll out broadband services in other cities in the near future.

With a population of 1.27 billion, India currently has only 74 million broadband subscribers (both wired and wireless) as per Telecom Subscription Data, 31 August 2014, released by the Telecom Regulatory Authority of India.

Siti Cable CEO VD Wadhwa said, “It is an absolute pleasure to be introducing our broadband service. We plan to accelerate the deployment to capitalise on the enormous business potential this market currently holds. With the deployment of this technology, we are uniquely positioned to offer superior Internet browsing, video streaming, video surveillance and rich media content on the same coaxial cable that delivers high-quality digital cable TV signals. We will offer much higher speed at highly competitive price. We are confident that Cisco’s technological expertise will help us in the achievement of this goal.”

Cisco India & SAARC MD, service provider sales Sanjay Kaul stated, “It is commendable to see Cisco’s vision, to be the leading enabler of ICT [information and communications technology] and broadband acceleration in India, coming closer to reality. We believe that the cable TV industry has the potential to transform the broadband industry in India and would like to congratulate Siti Cable for marking an important milestone on this roadmap.”