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Ortel launches 100 Mbps broadband at Rs 1,999

MUMBAI: Ortel Communications, a cable television and broadband services provider, has launched 100 Mbps broadband service at a monthly price of Rs 1,999 with 50 GB of download data.

The multi-system operator (MSO) expects its broadband ARPU (average revenue per user) to increase by 5-10%, Ortel Communications president and CEO Bibhu Prasad Rath told In the fourth quarter of FY16, broadband ARPU stood at Rs 398.

Initially deployed in Bhubaneswar, Ortel will launch 100 Mbps in the other cities of Odisha soon.

Ortel is the first MSO to offer 100 Mbps broadband in Odisha using the DOCSIS 3.0 technology. DOCSIS 3.0 allows for a much higher throughput compared to the earlier versions by using multi-channel bonding simultaneously for download or upload.

OrtelOrtel is looking to add at least 30,000 broadband subscribers this fiscal. The MSO ended FY16 with 72,482 broadband subscribers.

Ortel said it has introduced a wide range of plans including 100 Mbps DOCSIS 3.0 broadband services in Odisha.

The new Ortel broadband plans from 2 Mbps to 100 Mbps will cater to the requirements of most home broadband users ranging from simple browsing and chatting to using HD video content and intensive online gaming.

Data Over Cable Service Interface Specification (DOCSIS) has been developed by CableLabs, which is an international consortium of cable operators and MSOs, and has been approved by the International Telecommunication Union (ITU). This technology has been widely used in Europe and the US by leading ISPs.

With the proliferation of multiple internet devices in homes and increase in internet-based applications, average broadband data usage has been on a rise. Data download by Ortel customers has seen around 50% surge in the last two years and is likely to go up further. Accordingly, its new broadband packages have been overhauled in response to this accelerating demand for speed and data consumption.

“We are happy to launch a wide array of broadband plans in DOCSIS 2.0 and DOCSIS 3.0 technology platforms keeping in view the current pattern of internet usage by the subscribers. The company plans to actively roll out DOCSIS 3.0 plans to deliver exceptional internet surfing experience to its subscribers,” Rath said.

Ortel will also offer combo plans to its cable TV subscribers.

Ortel operates in the states of Odisha, Chhattisgarh, Madhya Pradesh, Andhra Pradesh, Telangana and West Bengal.

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