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Novabase partners with Access STB Labs for value-added services at low prices

MUMBAI: Novabase Digital TV Technologies, GmbH, owned by Portuguese IT major Novabase, has partnered with Bengaluru-based Access STB Labs to develop SIP-based set-top box (STB) on ALi M3281 that supports multiple conditional access system (CAS) and helps cable operators deliver value-added services to grow their average revenue per user (ARPU).

With its well-known system in package (SIP) technology for various chipsets, Novabase Digital TV Technologies has selected STB labs iMediaConnect to build solutions on ALi M3281 platform.

Both companies have engaged in a long-term partnership to build solutions on Novabase Digital TV Technologies SiP and STB Labs middleware. The first project is on Ali’s SD 3281 platform and integration of iMediaConnect interactive middleware solutions from Access STB Labs, which will allow cable operators to deliver EPG, value-added services and advertisements in a most cost effective way.

To address a broad range of customers, Novabase Digital TV Technologies and STB Labs will work together with multiple conditional access system (CAS) vendors and build the complete deployable solution. This will allow MSOs to go ahead and deploy the boxes in field with minimal effort with their own CAS. The new STB solution on ALi 3281 will be available from Q1 2014.

Novabase Digital TV Technologies managing director Michael Pauli said, “We are excited to partner with Access STB Labs to build cost effective solutions on our innovative SiP form factor products. STB Labs’ middleware and Novabase Digital TV solutions would help service providers to drive their ARPU with value added services and targeted advertising.”

Access STB Labs founder and CEO Sasikanth states, “STB Labs is pleased to partner with Novabase Digital TV Technologies in a long relation to build turnkey solutions. The partnership will see Novabase Digital TV technologies’ SiP being integrated with iMediaConnect from STB labs on multiple chipsets. We are confident that Novabase Digital TV Technologies’ SIP based MPEG 4 SD product on ALi 3281 and STB Labs middleware will create tailored solutions for operators that enable them to generate higher ARPU.”