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JAINHITS meets LCOs in Chennai
MUMBAI: HITS-based direct-to-network service JAINHITS claimed to have attracted a large number of local cable operators (LCOs) at its first ever state business meet in Chennai.
According to JAINHITS, most of these LCOs expressed their resolve to digitise their networks because they did not want to miss the advantages of the digital revolution including the transparent framework for running their business.
The dispute with the central government regarding DAS licence to the state-owned ARASU network is yet to show any sign of early resolution.
At the meet, senior members of JAINHITS briefed cable operators about JAINHITS’ services and offerings, highlighting its solutions for running fully DAS-compliant digital cable TV services.
Addressing the meet, JAINHITS chairman Dr JK Jain stated that JAINHITS is supporting the struggle of small and independent LCOs who are under the threat of big money lords. He also said that the monopoly over the content and the distribution channels is not a desirable practice. “JAINHITS supports a decentralised model of electronic media ownership and therefore is forging partnerships with small cable operators.”
He further added that his company believes in transparent business dealings. “Conducting such joint meetings with cable operators aims at promoting the understanding and business acumen of the stakeholders. The greatest beneficiary of JAINHITS in the state of Tamil Nadu is going to be the state government because the system will stop the theft of government revenues, and improve the tax collections and compliance by a large number of TV viewers.”
LCOs were also interested to know more on the entire spectrum of consumer products and services that will be provided by JAINHITS including high-speed, cloud and hybrid broadband TV (HBB TV).
JAINHITS said the key concern of the LCOs was the ownership of the control room, which was resolved when they were told that they can set up their own control room at nominal costs while maintaining QoS (quality of service) as prescribed by TRAI.
Queries and concerns of LCOs regarding technology, services, channel packages, DAS regulations and more were also addressed by the JAINHITS officials. The LCOs were also provided with a brief overview of the digitisation scenario in the country vis-à-vis digitisation in Tamil Nadu, and were educated on how JAINHITS technology could help them to achieve digitisation and addressability in one go.
JAINHITS used the platform to introduce some exclusive discounts and offers and some exclusive headend deals to those who commit large subscriber base. It also demonstrated their MPEG-4 signals.
The event was organised by young entrepreneurs and cable operators who constitute the ABCN Network Ltd. JAINHITS has already appointed ABCN as the non-exclusive regional service partners.
ABCN chairman Marimuthu added, “One of JAINHITS’ key propositions is that it allows cable operators to retain business control and simultaneously enhance their growth with a very low-capital solution for digitisation.”
ABCN CEO Nazir Ali told the cable operators that as the DAS deadline is getting closer (30 September and 31 December 2014), it is imperative that cable operators of the state of Tamil Nadu join hands with JAINHITS.
Currently, JAINHITS offers over 250 channels including all major pay TV, and soon full-HD and multi-screen services will be made available to consumers. It offers dual-audio feed to seven channels namely Disney, Cartoon Network, Pogo, Discovery, History TV18, Animal Planet and Nickelodeon.
JAINHITS has also partnered with technology company ARRIS and satellite company Intelsat. With this, JAINHITS is all set to install over 3,000 mini downlink headends across India by the end of 2014. The 32 districts of Tamil Nadu will play a significant role in this drive.