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JAINHITS lauds TRAI’s tariff order for commercial subscribers

MUMBAI: Headend-in-the-sky service JAINHITS has welcomed the Telecom Regulatory Authority of India’s (TRAI) newly announced tariff order pertaining to commercial subscribers to cable TV services in the country.

JAINHITS stated that TRAI has done a great job by defining commercial establishments and the use of TV services at such establishments with defined charges.

As per the new order, commercial establishments that do not specifically charge its clients/guests for providing TV programmes and offer them as part of amenities are to be treated like ordinary subscribers, wherein charges would be on per-TV basis. In cases where commercial establishments specifically charge its clients/guests on account of providing TV programmes, the tariff would be as mutually agreed between the broadcaster and the establishment.

Noida Software Technology Park Ltd (NSTPL) head of regulatory and corporate affairs Devinder Singh said, “NSTPL during its response to TRAI’s consultation paper also supported that rates charged from hotels should be on per-TV basis. We fully support TRAI’s announcement, as this in a sense means that rates charged from commercial establishments/hotels for their lounges/rooms shall be same as far as a normal subscriber till such time they offer it as basic amenities. It is aimed to streamline the distribution of TV services to commercial subscribers at competitive rates and improve the availability of content for TV viewership at hotels.”

He further added, “TRAI has clearly mentioned that in all the cases, the commercial subscriber has to obtain television services only from a distribution platform operator (MSO/DTH operator/IPTV operator/HITS operator/cable operator). And JAINHITS, being the sole HITS platform in India, is fully capable to meet the needs of the large establishments besides home consumers due to its ubiquitous reach across India. We have the ability to provide broadcast services to hotels and commercial establishments with a varied mix of content in regional, Hindi and English languages across the country.”