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Hathway Cable bets big on HD service
MUMBAI: Hathway Cable & Datacom has launched its high-definition (HD) service in the IT city of Bengaluru and Mysore.
While the HD set-top boxes (STBs), which are priced at Rs 2,000 each, are a mix of Sky Worth and Technicolor, the middleware has been provided by NDS/Cisco.
The HD start-up pack is priced at Rs 100 and offers 21 channels. The premium pack, on the other hand, is priced Rs 145 and offers 31 HD channels.
Kumar also declared that Hathway is offering the highest number of HD channels more than even direct-to-home (DTH) players. “Unlike DTH operators, we don’t have bandwidth constraints. We can offer as many HD channels as we want,” Kumar stated.
The MSO said it is offering a total of 442 channels including 31 HD channels, with the addition of 151 standard-definition (SD) and four HD channels to their existing network in Bengaluru and Mysore.
With this expansion, Hathway has the largest bouquet of SD and HD channels in Bengaluru and Mysore, and covers the entire spectrum of South Indian channels (both paid and free-to-air). The channel line-up now starts with Kannada channels and the objective is to give an enhanced regional flavour.
Hathway is the only MSO in Bengaluru to offer key regional TV channels in HD and now has 31 HD channels, which is the largest HD portfolio in Bengaluru.
“This is the single largest channel expansion in the country. More than 150 additional TV channels expansion at one go is unprecedented in India. We are the largest provider of digital TV services in Bengaluru and Mysore, thanks to the quality of our services and now with this channel expansion, we are in a position to cater to the diverse viewership demands of our subscribers in Bengaluru and Mysore,” Kumar said.
This channel offering will be available to Hathway subscribers in Bengaluru, Bengaluru rural and Mysore. Hathway is expanding to other cities in Karnataka and has already started services in various cities of North Karnataka.
The company has also launched Hathway CCC, Hathway Entertainment and Hathway Movies. In addition to the above, it will be soon launching many more channels covering genres like general entertainment, kids, music, regional movies, lifestyle and adventure.