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DEN soft-launches OTT service with 144 FTA channels
MUMBAI: Multi-system operator (MSO) DEN Networks’ over-the-top (OTT) service DEN TV+ has made its debut with 144 free-to-air (FTA) channels. The app is available on Android as well as iOS.
The MSO has partnered DigiVive Services, which also runs nexGTV, to launch the OTT service.
“We have soft-launched DEN TV+. It is available on Android as well as iOS. We will do the formal launch in due course,” DEN Networks CEO SN Sharma told TelevisionPost.com.
DEN TV+ is a live streaming app exclusively for DEN’s cable TV and broadband subscribers. It offers live TV channels, shows, video-on-demand and movies on the go.
The TV channels are across genres including movies, general entertainment, news and music. It also offers regional channels.
Some of the channels on the platform are B4U, 9X Jalwa, India TV, Zoom, Aaj Tak, ABP News, BBC World News, ET Now, Times Now, India Today, News Nation, DD News, (x Tashan, B4U Music, Mh1, 9XM Music, Aastha, Disha, Divya, Darshan24, Gurbani TV and Sadhna TV.
DEN customers can access DEN TV+ by entering VC ID (cable subscribers) or user ID (broadband subscribers).
The service has data-saving feature, which allows users to manage their data consumption while streaming videos on their phone. Users can view the entire TV guide of upcoming week and set up reminders for TV shows. They can also browse the app without interrupting watching experience by minimising the new video player.
The service will also offer users access to original mobile series with Priyanka Chopra and mobile talent discovery platform by Imtiaz Ali.
Besides live TV channels, the OTT service will offer movies like ‘Singham’, ‘Holiday’, ‘Ragini MMS 2’, ‘Hate Story’, ‘Raaz 3’ and many more. Additionally, it will offer special content like prank videos, Comedy TV, Kids TV, Prankbaaz and Yoga TV.
As reported by TelevisionPost.com, the OTT platform will have close to 120–30 live channels, 2,500 movie titles, 10,000 hours of VoD content.
Earlier, Sharma had said that the company would not incur heavy capex into launching this service. “As far as cost is concerned, there is very minimal cost that is going to be put into launching this. So, I do not think that will cause any stress on the existing figures as of now,” he had said.
He had also said that in the first stage of the platform’s launch, the MSO just wants subscribers to get hooked on to it. “As of Phase I, we will be happy if our majority of our viewers get hooked on to this, and very soon we will be extending it beyond our viewers,” Sharma said.
He had noted that the app would not have any material impact on the business of local cable operators (LCOs). “No, it won’t be affecting their business at all. It won’t be. Rather, I would say this will complement their business. This will further strengthen them against the other competing technologies. This will further strengthen their hands and will provide them strength to when they meet their customers for better ARPUs and better collections,” he had said explaining the benefits of the product.
Asianet Communications was the first MSO to launch an OTT service. DTH operators Tata Sky and Dish TV also have their own live TV apps that allow their subscribers to access content on the move.