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DEN Networks launches Playin’ TV gaming service

MUMBAI: DEN Networks has launched Playin’ TV, an interactive gaming service.

DEN has partnered France-based Visiware International, the world leader in interactive games for television, to offer this service. This is Visiware International’s first association with a cable TV company in India.

The multi-system operator (MSO) is offering these games to its cable TV subscribers for free until 31 May. After that, it will provide membership subscription at a promotional price of Rs 35 per month until September 2017.

The launch of Playin’ TV on Den Boomband, the company’s broadband service, is to follow soon.

Exclusive to DEN’s cable subscribers, Playin’ TV is accessible 24/7 on Channel #444. Subscribers need no other accessories other than their set-top box and remote control to start playing on the TV.

Some of the popular genres of games that will be available to Playin’ TV subscribers include adventure, board & cards, brain teasers, and sports.

SN SharmaDEN Networks CEO SN Sharma said, “We are excited to partner Visiware International and launch Playin’ TV on our cable TV and broadband networks. Playin’ TV is an internationally renowned interactive gaming channel and we always strive to provide world class entertainment to our customers.

“The launch coincides with the arrival of Indian summers, a time when most people prefer indoor entertainment. Playin’ TV’s comprehensive suite of games ranging from board and card games to adventure and sports will provide the ideal indoor recreation to Den subscribers across all ages. With Den Networks’ 13 million plus subscriber base spread across 400+ cities, Visiware International is set to gain a massive entry into the Indian market while our subscribers will enjoy premium games of international repute.”

DEN will offer six games at the launch in May, with one new game added every month until September 2017. After that, the games will be refreshed each month with favourite games staying on air for longer duration.

Visiware International COO Frederic Fellague said, “Visiware International being one of the pioneers and market leader is proud to partner one of India’s largest cable distribution companies. We believe that gaming is one of the key to increase Arpu on cable. Partnering Den Networks will allow us to demonstrate in the future our capability to develop new forms of gaming interactions with the evolution of the STB market.”