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DAS IV to cover 61.08 mn TV households; TN the biggest market

MUMBAI: The last and final phase of digital addressable system (DAS) will cover a whopping 61.08 million TV households spanning 28 states and six Union Territories, as per the data provided by the Ministry of Information & Broadcasting (MIB) based on the 2011 Census report.

The deadline for DAS Phase IV, which will cover rural areas in the country, is 31 December 2016.

Tamil Nadu largest Phase IV market

Tamil Nadu has the most number of TV households covered in the final phase. Around 8.15 million TV households have to be digitised in this Southern state.

AP and Telangana 2nd biggest

The next big chunk of TV homes to be digitised in DAS Phase IV is located in Andhra Pradesh and Telangana. The Telugu-speaking states collectively have 7.6 million TV homes to be digitised.

Incidentally, Tamil Nadu and Andhra Pradesh/Telangana have the highest C&S penetration in the country.

Southern states account for 24.32 mn TV households

In the remaining two Southern states, Kerala has 4.77 million TV homes while Karnataka has 3.8 million. Overall, the five Southern states comprise 24.32 million TV homes out of the 61.08 million covered under the fourth phase.

UP, Mah, WB

In Uttar Pradesh, 5.99 million TV homes will have to be digitised in the last phase. Maharashtra and West Bengal have 4.92 million and 3.86 million TV homes covered in DAS Phase IV.

Punjab, Guj, Raj, MP

Punjab, Gujarat, Rajasthan and Madhya Pradesh account for 2.73 million, 2.72 million, 2.56 million and 2.21 million TV homes respectively.

Assam, Bihar, Haryana, Odisha

Assam, Bihar, Haryana and Odisha have over a million TV homes each to be digitised.

Phase IV - all remaining areas to be completed by 31.12.2016

Phase I

In Phase I, 6.47 million TV households were covered. Phase I of DAS covered four metro cities of Delhi, Mumbai, Kolkata and Chennai.

Phase II

In Phase II, an estimated 16 million homes were covered. It covered 38 cities each having a population of more than 10 lakh (1 million).

Phase III

The remaining urban areas were covered in Phase III, the deadline for which ended on 31 December 2015. It had a much larger universe with 33.8 million households.

As per the recent MIB data, almost 40.48 million STBs have been seeded in Phase III against the requirement of 33.8 million.

In Phase III areas, several high courts had granted stay orders due to which the process of STB seeding had slowed down. The MIB moved the Supreme Court to get all the petitions clubbed. The ministry also wanted the stay orders to be vacated.

While clubbing all the petitions, the apex court transferred the matters to Delhi High Court. Any decision on continuation or vacating of the stay orders will have to be taken by the Delhi HC.

During the 14th Task Force meeting on DAS Phase III and IV implementation, former MIB special secretary and Task Force chairperson JS Mathur had advised the MSOs and broadcasters to start working on interconnection agreements for the final phase of DAS covering rural areas.

Pointing out that Phase IV was not far away and preparations should go in full swing to achieve the targets, Mathur had said that the MSOs and broadcasters should not wait for the Phase IV cut-off date to sign interconnection agreements.