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China’s NationalChip eyes Indian STB chip market
MUMBAI: Although a late entrant, Chinese digital TV solutions provider NationalChip is looking to increase its market share in India’s fast-growing set-top box (STB) chip manufacturing market.
As part of its growth plans, NationalChip has launched new set-top box chips (system-on-chip) for the Indian market.
The company’s new HD STB chip is based on GX3201 solution that delivers HD content at over 1000 MIPS CPU performance, 1080P HD decoding and security implementation.
To address the mid to lower end subscribers that forms the bulk of Indian cable TV universe, the company has launched SD STB chip based on GX3001R or GX3012Q solution that offers high speed CPU for user experience as well as true colour display for enhanced picture quality.
According to NationalChip, these chips can support advanced security implementation that are demanded by most prominent conditional access vendors and MSOs.
“We are offering different solutions for SD and HD STBs. The SD solutions based on GX3001R or GX3012Q can address mass digitisation requirement while the HD solutions based on GX3201 will help MSOs to offer premium services,” says NationalChip VP Patrick Dou.
NationalChip’s HD solution also supports OTT application that will allow subscribers to access online video content through home network.
“We are telling the MSOs here that they can secure subscription revenue and at the same time provide value added services to their subscribers with our HD solution that supports OTT application,” adds Dou.
After serving the domestic market, the Chinese STB chips manufacturer is now looking to expand into new markets. It has identified India as one of the key markets apart from South East Asia and EMEA.
NationalChip, which began operations in India from 2011, is working with local Indian STB manufacturers by providing them with software support to develop STBs locally.
The company says that its chips have been officially authorised by many CAS companies including NDS, Sumavision, NSTV, ABV, Logic Eastern, Ensurity, E-CAS, and Only One CAS.
With the new product offering, the STB chip manufacturer is looking to work with other major CAS vendors in the Indian market.
“We have a leading product lineup, turnkey solutions, track record and technical capability to support sustainable development of the Indian market,” says an optimistic Dou.
On the business front, Dou says that the company has shipped 1.5 million chips to the Indian market in the last two years.
“This might not seem like a big number but for a company which has been in the market for just two years, it’s quite an achievement,” asserts Dou.
Dou is looking to up NationalChip’s market share to 30 per cent in the next 4-5 years up from the current five per cent share.
However, that will be a tough task as the STB chips market is currently dominated by big players like French Italian MNC STMicroelectronics, America’s Broadcom, and Taiwan’s ALi Corporation.
To achieve this growth, the company is expanding to other cities like Delhi, Mumbai, Pune, Hyderabad, Bengaluru, Ahmadabad, and Chennai by roping in local partners.
The company currently has Pune-headquartered Millennium Semiconductors as its only distributor in India.