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ALi integrates STB chipsets with middleware from Access STB Labs

MUMBAI: ALi Corporation’s set-top box (STB) chipsets have incorporated middleware solutions from Access STB Labs, a media and entertainment software development company based in Bengaluru which offers end-to-end innovative and cost-effective solutions for the digital TV market.

A leading STB solution provider, Ali Corporation has joined hands with Access STB Labs to equip cable TV operators with capability to offer value-added services through fast time-to-market, operator-ready solutions. MSOs can, thus, explore opportunities outside subscription revenues for growth.

The first partnership projects include Ali’s SD Solution, 3281 and integration of iMediaConnect, an interactive middleware solutions from Access STB Labs. This will allow operators to deliver “good looking EPG, value-added services and advertisements in a most cost effective way”.

In addition, ALi’s hybrid HD solution, M3715, will also incorporate STB Labs’ technology to enrich STB features, enabling operators to offer even more value-added services such as broadband and broadcast, browsers, 2-way interactive applications, advertisements, and games.

Access STB Labs VP & director of sales and marketing Ashok Patil said, “STB labs has great understanding of market requirements for growing digital TV and has specialised in software development to suit these market needs. Access STB Labs and ALi have partnered in a long-term relation to develop middleware solutions for major ALi SoC families that helps to cater to individual demands from operators. We are confident that, ALI’s proven integrated STB SoC and STB labs middleware solutions will create tailored solutions for operators that enable them to generate more ARPU.”

ALi’s international business unit GM Tony Chang said, “ALi leverages Access STB Labs’ proven middleware solutions, readiness to provide local technical support, and established relationship with operators. By conjoining efforts with Access STB Labs, we hope to create additional values for the Indian market, including increased revenue for operator customers and enhanced experience for end users.”