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Posts by Ashwin Pinto

Star could earn ad rev of Rs 250 cr from Champions Trophy; spoils to be impacted if India walks out

Even though it kicks off just a few days after the conclusion of the cash-rich IPL, the Champions Trophy cricket tourney is expected to fetch broadcaster Star Sports advertising revenue of Rs 250 cr. Nissan, Airtel, Oppo and Cricbuzz have so far come on board as advertisers.

How Times Network plans to grow its entertainment channels biz in 2017

Movies Now will aim to further strengthen viewership across dayparts. Movies Now 2 will be top priority in 2017. Romedy Now will go beyond just being a TV channel.

Living Foodz to up its game in 2017

Living Foodz will build on certain time bands and extend the hours of programming. Focus will continue to rest on metro audiences.

Sony’s ad revenue from IPL 10 crosses Rs 1,300 cr as inventory sold out

Sony has sold out all inventory and ad revenue from IPL 10 has crossed Rs 1,300 cr. A record 14 sponsors have been roped in.

NBA’s growth plans in India

NBA is focusing on growing the business in the country through various routes such as language commentary and the launch of an NBA Academy.

Sony looking to widen pool of advertisers for IPL 10

Sony has sold 10 slots and is looking to have a roster of 13-14. Slots are open for auto, payment gateway and consumer durable categories, says Rohit Gupta. Talks are also on with two players in the FMCG space.

New competition in infotainment genre as Sony BBC Earth readies to launch on 6 Mar

Get ready for serious competition in the infotainment genre. Sony BBC Earth will launch on 6 March with the promise to bring in premium factual content. The channel will have both SD and HD versions. It will be available in English, Hindi, Tamil and Telugu.

Sony targets Rs 1,300 crore ad revenue from IPL 10

Sony Pictures Networks India is targeting advertising revenue of Rs 1,300 cr from the 10th edition of the IPL and has locked in nine sponsors for the event. Vodafone, Amazon and Vivo are the co-presenting sponsors. Sony is looking to close with 13 sponsors.

SFL’s expansion plans and a reality show to be aired on a Sony channel

Super Fight League is doing a reality show for a Sony channel. Also on the cards is an MMA World Cup with the launch of the league in eight countries.

Ad expenditure could take Rs 3000-cr hit, says Ashish Bhasin

Ashish Bhasin said that, for the Nov–Dec 2016 period, the ad revenue shortfall stood at Rs 1500–2000 cr. He estimates that until the end of March, the overall loss could be Rs 2500–3000 cr.