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Posts by Ashwin Pinto

Keshet International to expand content biz in India, plans Mumbai office

Keshet International to set up an office in Mumbai with the intention of building production capabilities in India and throughout the region.

‘Audience in English movie genre prefer action & adventure-driven content’

Zee business head English cluster Ali Zaidi talks about 2016, the challenges it threw up, and the company’s future growth plans for the genre.

Discovery Channel looks to bolster content slate for 2017

The ‘Survival’ theme will get a boost with new verticals like adventure, military, weapons, crime and investigation. There will be more local content as well, says Sameer Rao.

2016: More localisation and scripted content in infotainment genre

2016 was a year where the infotainment genre saw a bigger push in localisation. This was also a period of change. Discovery got a new head, Fox Networks Group went through an organisational restructuring, and A+E Networks TV18 JV changed its strategy in favour of local content in Hindi.

‘If infotainment genre has to expand, it has to look at localisation’

If the infotainment genre has to grow beyond 1% of total TV consumption, channels have to look beyond global content. Sangeetha Aiyer also talks about the strategies the company adopted in 2016.

‘BARC has to reflect the correct size of the market’

Saurabh Yagnik talks about BARC, the launch of premium channels to create a two-tier market and the impact of OTT on English movie and entertainment channels.

T20 dominates as sports broadcasting ad rev almost touches Rs 3,000 cr in 2016

Advertising revenue from sports broadcasting could have neared Rs 3,000 cr in 2016, the first half of which was dominated by a string of T20 cricket matches. The double-digit ad growth was led by cricket while leagues in various sports like kabaddi also contributed.

Demonetisation and the fear of ad pullback

“Nov has been impacted. We will have to see how Dec pans out. Things are being worked out with the broadcasters,” says Vikram Sakhuja. Shashi Sinha says some advertisers may wait for 30-40 days. Rohit Gupta and Ashish Seghal admit there is uncertainty.

‘We will work with local filmmakers and institutes to make high scale content’

Fox Networks Group business head, India Swati Mohan talks about the rebranding exercise, the pillars of NGC Networks India and the drive to scale up local content.

Ad spend to grow by 12% in exit quarter of 2016: Ashish Bhasin

Dentsu Aegis Network South Asia chairman & CEO Ashish Bhasin expects the overall ad pie to grow by 12% in the October–December 2016 quarter.