- Supreme Court adjourns TRAI tariff order case till later part of March
- Tamil Nadu: DMK moves Madras High Court challenging Saturday's trust vote
- UP Elections 2017: Congress To Approach Poll Panel Against PM Narendra Modi's Remark
- Virat Kohli strikes Rs 100-crore deal with Puma
- Captain Cool era ends as IPL side asks Dhoni to step down
- Reliance Jio pushes telecom consolidation as Tata Tele joins merger chorus; may hitch with R-Comm-Aircel-MTS
Posts by Ashwin Pinto
Get ready for serious competition in the infotainment genre. Sony BBC Earth will launch on 6 March with the promise to bring in premium factual content. The channel will have both SD and HD versions. It will be available in English, Hindi, Tamil and Telugu.
Sony Pictures Networks India is targeting advertising revenue of Rs 1,300 cr from the 10th edition of the IPL and has locked in nine sponsors for the event. Vodafone, Amazon and Vivo are the co-presenting sponsors. Sony is looking to close with 13 sponsors.
Super Fight League is doing a reality show for a Sony channel. Also on the cards is an MMA World Cup with the launch of the league in eight countries.
Ashish Bhasin said that, for the Nov–Dec 2016 period, the ad revenue shortfall stood at Rs 1500–2000 cr. He estimates that until the end of March, the overall loss could be Rs 2500–3000 cr.
Vivek Srivastava talks about the segmentation of the brands in the English genre, the need for a channel like Movies Now 2, the impact of the success of Hollywood movies on TV viewership, and the push for HD growth in the market.
Keshet International to set up an office in Mumbai with the intention of building production capabilities in India and throughout the region.
Zee business head English cluster Ali Zaidi talks about 2016, the challenges it threw up, and the company’s future growth plans for the genre.
The ‘Survival’ theme will get a boost with new verticals like adventure, military, weapons, crime and investigation. There will be more local content as well, says Sameer Rao.
2016 was a year where the infotainment genre saw a bigger push in localisation. This was also a period of change. Discovery got a new head, Fox Networks Group went through an organisational restructuring, and A+E Networks TV18 JV changed its strategy in favour of local content in Hindi.