13 Dec 2017
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Posts by Ashwin Pinto

Stakeholders reflect on the ad rev challenge in 2017

2017 has been a tough year for advertising. The ad growth in 2017 was impacted by the demonetisation at the start of the year and later on by Goods and Services Tax (GST) roll-out.

Spatial Access eyes rev growth through sharper focus on digital, analytics

Media audit and advisory firm Spatial Access is targeting three-time revenue growth in three years. To achieve this it is looking at different areas like digital and analytics.

‘We see India as one of our top five to six markets’

Keshet International (KI) CEO Alon Shtruzman, who joined the organisation in 2012, is kicked-up about the company’s prospects in Asia, in general, and in India, in particular.

Keshet open to acquisitions in India, says CEO Alon Shtruzman

Keshet International (KI), the global distribution arm of Israeli media company Keshet Media Group, is open to acquisitions to grow in the Indian market, KI CEO Alon Shtruzman, who is on an India visit told TelevisionPost in an interview.

‘We are looking at creating more local content for OTT platforms as well as linear TV’

2017 has been a busy year for BBC Worldwide in the country. It launched its channel Sony BBC Earth in a joint venture (JV) with Sony Pictures Networks India (SPNI). It also did a slew of content deals including with Zee Café for the block BBC First.

Growth in IPL central revenue will boost franchisee profitability: Mohit Burman

The two central deals done by the BCCI for the cash-rich Indian Premier League (IPL) – Vivo for Title Sponsor and Star India as the broadcast partner – will come as a boon for franchises especially for those who are heavily dependent on the central pool.

‘Measuring English entertainment’s viewership has always been a challenge’

In an interview with Televisionpost.com, Bhosle talks about Zee Café’s plans and the English entertainment channel environment.

Hooq’s game plan for growth in India

Two years after launching in the country video on demand service, Hooq has fine-tuned its strategy. For one it is only focusing on Hollywood content through movies including the latest ones like ‘Wonder Woman’ and also TV shows. It will not have local content nor will it create any original content as it feels that the space is hyper competitive.

Will festive season turn around sluggish ad growth?

Industry experts share their views on the ad expenditure scenario and caution that the picture may not be too bright. If the mood does not pick up during the festive season, then 2017 could well be a single-digit growth year.

Living Foodz boosts investments, explores new formats

Living Foodz is looking not just at new shows but also at new concepts and formats to strengthen its position in the genre.