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Posts by Ashwin Pinto

Turner’s growth plan for English movie channel business in 2017

Higher ratings, better audience engagement and bigger ad revenues—these are the goals that Turner India has set in 2017 for its English movie channel business consisting of HBO and WB.

‘Amazon doubles Prime subscriber base in India after launch of Prime Video’

Amazon Video India director and country head Nitesh Kripalani talks about Amazon Prime Video’s content plans, the ambition to be No. 1 in the OTT space, consumption patterns in India and the urge to work with local talent.

‘Sports is a pillar of growth for our future’

Sony Pictures Networks India president Rohit Gupta talks about BARC, the rise of the FTA genre, the IPL, demonetisation and sports being a big driver for the industry.

Star could earn ad rev of Rs 250 cr from Champions Trophy; spoils to be impacted if India walks out

Even though it kicks off just a few days after the conclusion of the cash-rich IPL, the Champions Trophy cricket tourney is expected to fetch broadcaster Star Sports advertising revenue of Rs 250 cr. Nissan, Airtel, Oppo and Cricbuzz have so far come on board as advertisers.

How Times Network plans to grow its entertainment channels biz in 2017

Movies Now will aim to further strengthen viewership across dayparts. Movies Now 2 will be top priority in 2017. Romedy Now will go beyond just being a TV channel.

Living Foodz to up its game in 2017

Living Foodz will build on certain time bands and extend the hours of programming. Focus will continue to rest on metro audiences.

Sony’s ad revenue from IPL 10 crosses Rs 1,300 cr as inventory sold out

Sony has sold out all inventory and ad revenue from IPL 10 has crossed Rs 1,300 cr. A record 14 sponsors have been roped in.

NBA’s growth plans in India

NBA is focusing on growing the business in the country through various routes such as language commentary and the launch of an NBA Academy.

Sony looking to widen pool of advertisers for IPL 10

Sony has sold 10 slots and is looking to have a roster of 13-14. Slots are open for auto, payment gateway and consumer durable categories, says Rohit Gupta. Talks are also on with two players in the FMCG space.

New competition in infotainment genre as Sony BBC Earth readies to launch on 6 Mar

Get ready for serious competition in the infotainment genre. Sony BBC Earth will launch on 6 March with the promise to bring in premium factual content. The channel will have both SD and HD versions. It will be available in English, Hindi, Tamil and Telugu.