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Posts by Ashwin Pinto

NBA’s growth plans in India

NBA is focusing on growing the business in the country through various routes such as language commentary and the launch of an NBA Academy.

Sony looking to widen pool of advertisers for IPL 10

Sony has sold 10 slots and is looking to have a roster of 13-14. Slots are open for auto, payment gateway and consumer durable categories, says Rohit Gupta. Talks are also on with two players in the FMCG space.

New competition in infotainment genre as Sony BBC Earth readies to launch on 6 Mar

Get ready for serious competition in the infotainment genre. Sony BBC Earth will launch on 6 March with the promise to bring in premium factual content. The channel will have both SD and HD versions. It will be available in English, Hindi, Tamil and Telugu.

Sony targets Rs 1,300 crore ad revenue from IPL 10

Sony Pictures Networks India is targeting advertising revenue of Rs 1,300 cr from the 10th edition of the IPL and has locked in nine sponsors for the event. Vodafone, Amazon and Vivo are the co-presenting sponsors. Sony is looking to close with 13 sponsors.

SFL’s expansion plans and a reality show to be aired on a Sony channel

Super Fight League is doing a reality show for a Sony channel. Also on the cards is an MMA World Cup with the launch of the league in eight countries.

Ad expenditure could take Rs 3000-cr hit, says Ashish Bhasin

Ashish Bhasin said that, for the Nov–Dec 2016 period, the ad revenue shortfall stood at Rs 1500–2000 cr. He estimates that until the end of March, the overall loss could be Rs 2500–3000 cr.

‘Segmented brands are the future for the English genre’

Vivek Srivastava talks about the segmentation of the brands in the English genre, the need for a channel like Movies Now 2, the impact of the success of Hollywood movies on TV viewership, and the push for HD growth in the market.

Keshet International to expand content biz in India, plans Mumbai office

Keshet International to set up an office in Mumbai with the intention of building production capabilities in India and throughout the region.

‘Audience in English movie genre prefer action & adventure-driven content’

Zee business head English cluster Ali Zaidi talks about 2016, the challenges it threw up, and the company’s future growth plans for the genre.

Discovery Channel looks to bolster content slate for 2017

The ‘Survival’ theme will get a boost with new verticals like adventure, military, weapons, crime and investigation. There will be more local content as well, says Sameer Rao.