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Posts by Ashwin Pinto
2017 has been a tough year for advertising. The ad growth in 2017 was impacted by the demonetisation at the start of the year and later on by Goods and Services Tax (GST) roll-out.
Media audit and advisory firm Spatial Access is targeting three-time revenue growth in three years. To achieve this it is looking at different areas like digital and analytics.
Keshet International (KI) CEO Alon Shtruzman, who joined the organisation in 2012, is kicked-up about the company’s prospects in Asia, in general, and in India, in particular.
Keshet International (KI), the global distribution arm of Israeli media company Keshet Media Group, is open to acquisitions to grow in the Indian market, KI CEO Alon Shtruzman, who is on an India visit told TelevisionPost in an interview.
2017 has been a busy year for BBC Worldwide in the country. It launched its channel Sony BBC Earth in a joint venture (JV) with Sony Pictures Networks India (SPNI). It also did a slew of content deals including with Zee Café for the block BBC First.
The two central deals done by the BCCI for the cash-rich Indian Premier League (IPL) – Vivo for Title Sponsor and Star India as the broadcast partner – will come as a boon for franchises especially for those who are heavily dependent on the central pool.
In an interview with Televisionpost.com, Bhosle talks about Zee Café’s plans and the English entertainment channel environment.
Two years after launching in the country video on demand service, Hooq has fine-tuned its strategy. For one it is only focusing on Hollywood content through movies including the latest ones like ‘Wonder Woman’ and also TV shows. It will not have local content nor will it create any original content as it feels that the space is hyper competitive.
Industry experts share their views on the ad expenditure scenario and caution that the picture may not be too bright. If the mood does not pick up during the festive season, then 2017 could well be a single-digit growth year.