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Posts by Ashwin Pinto

New competition in infotainment genre as Sony BBC Earth readies to launch on 6 Mar

Get ready for serious competition in the infotainment genre. Sony BBC Earth will launch on 6 March with the promise to bring in premium factual content. The channel will have both SD and HD versions. It will be available in English, Hindi, Tamil and Telugu.

Sony targets Rs 1,300 crore ad revenue from IPL 10

Sony Pictures Networks India is targeting advertising revenue of Rs 1,300 cr from the 10th edition of the IPL and has locked in nine sponsors for the event. Vodafone, Amazon and Vivo are the co-presenting sponsors. Sony is looking to close with 13 sponsors.

SFL’s expansion plans and a reality show to be aired on a Sony channel

Super Fight League is doing a reality show for a Sony channel. Also on the cards is an MMA World Cup with the launch of the league in eight countries.

Ad expenditure could take Rs 3000-cr hit, says Ashish Bhasin

Ashish Bhasin said that, for the Nov–Dec 2016 period, the ad revenue shortfall stood at Rs 1500–2000 cr. He estimates that until the end of March, the overall loss could be Rs 2500–3000 cr.

‘Segmented brands are the future for the English genre’

Vivek Srivastava talks about the segmentation of the brands in the English genre, the need for a channel like Movies Now 2, the impact of the success of Hollywood movies on TV viewership, and the push for HD growth in the market.

Keshet International to expand content biz in India, plans Mumbai office

Keshet International to set up an office in Mumbai with the intention of building production capabilities in India and throughout the region.

‘Audience in English movie genre prefer action & adventure-driven content’

Zee business head English cluster Ali Zaidi talks about 2016, the challenges it threw up, and the company’s future growth plans for the genre.

Discovery Channel looks to bolster content slate for 2017

The ‘Survival’ theme will get a boost with new verticals like adventure, military, weapons, crime and investigation. There will be more local content as well, says Sameer Rao.

2016: More localisation and scripted content in infotainment genre

2016 was a year where the infotainment genre saw a bigger push in localisation. This was also a period of change. Discovery got a new head, Fox Networks Group went through an organisational restructuring, and A+E Networks TV18 JV changed its strategy in favour of local content in Hindi.

‘If infotainment genre has to expand, it has to look at localisation’

If the infotainment genre has to grow beyond 1% of total TV consumption, channels have to look beyond global content. Sangeetha Aiyer also talks about the strategies the company adopted in 2016.