Airtel, Hotstar ink strategic pact

MUMBAI: Bharti Airtel has beefed up the content offering of its over the top (OTT) app Airtel TV by entering into a strategic deal with Star India’s video on demand (VoD) service Hotstar. The deal will help Airtel to compete with Mukesh Ambani’s Reliance Jio which offers 450+ channels on its OTT platform Jio TV.

As part of the partnership, Hotstar’s catalogue of shows from 22 channels, 3000 plus movies, and exclusive shows will now be available for free to all Airtel mobile customers through Airtel TV app. To access Hotstar content on Airtel TV app users will have to download the Hotstar app.

The Hotstar catalogue available to Airtel TV users includes shows from channels across multiple genres, popular movies and shows in Hindi and regional languages like Kannada, Malayalam, Marathi, Tamil, and Telugu. In addition, customers get access to an exciting library of sports content and LIVE matches.

Barring TV18 and Viacom18, Airtel has partnerships with all major broadcasters including Star India, ZEEL, Sony Pictures Networks India, and Sun TV Network. It also has partnerships with Eros Now, SonyLIV and HOOQ.

With the new partnership, Airtel TV’s portfolio will include 350 plus live TV channels and close to 10,000 popular movies and shows from India and abroad. Airtel has forged partnerships with all leading broadcasters and production houses to bring the best of content on a single platform and offer a compelling experience to customers.

Hotstar’s content library comprising over 100,000 hours of content, in 9 languages comprising live sports and the best of Indian cinema and TV shows from channels across the Star network will now be available to all Airtel customers for free through the Airtel TV app. This will include shows from 22 channels and over 3000 hit movies and shows.

All content on Airtel TV app is free for Airtel Prepaid and Postpaid customers on a promotional basis till June 2018, offering them a great experience on India’s best smartphone network. To get started, customers can download the latest version of the Airtel TV app to enjoy the upgraded content.

Wynk CEO Sameer Batra said, “We are delighted to have Hotstar onboard as a long-term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.”

Hotstar CEO Ajit Mohan added, “Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies, and interests, there are natural synergies and we are very excited about this partnership.”