MUMBAI: The Ad2Pro Group, a technology-enabled marketing services pioneer providing strategy, creative and content automation for global brands and media companies, has named Vikram Menon president of global operations.
Menon comes to The Ad2pro Group from OgilvyOne Worldwide and Neo@Ogilvy, where he was president and India country lead for the last four and a half years. Concurrently, co-founders Gopal Krishnan and Todd Brownrout rise to executive chairman, CEO, respectively.
Krishnan will continue driving technology innovation and corporate strategy and development while Brownrout will lead overall Ad2pro Group management and operations.
The moves respond to accelerating growth for Ad2pro’s interrelated businesses, which together form a system that answers advertising’s principal content dilemmas. Its 2adpro Media Solutions division, a provider of ad services to media companies, has built a creative and production workforce of more than 1,100 people across four continents.
The Madras Brand Solutions division provides strategic, creative and continuous content services and has recently added such clients as Patheon and Shark Ninja to a client roster that includes Macy’s and Lenovo. Ad2pro’s JDX Technology platform is a proprietary system that manages end-to-end campaign management, from creative development through distribution and analytics.
“We’ve proven our approach makes it possible for all types of marketers, both brands and media companies, to meet the escalating demand for timely and relevant content – affordably and systematically. Now we’re deepening our management talent and bringing our integrated business model forward to adapt quickly to endless marketplace changes,” said Krishnan.
Menon has served multi-national brands from India for two decades, including IBM, Diageo, BMW, SC Johnson and American Express, and most notably led the development of Lenovo’s offshore operation for Ogilvy. He brings Ad2pro vast experience in developing content on a broad scale. In his role, Vikram will be responsible for enhancing processes, working with clients to build bespoke operational models, and attracting and nurturing talent throughout the organisation.
“It’s never been more critical, or more difficult, to deliver content that’s relevant to what people are experiencing at any given moment. Ad2pro is making it possible for marketers to keep pace with continual change in people’s lives and media companies to meet the growing appetite for targeted advertising content,” said Menon.
One of Menon’s chief responsibilities will be to work with Madras CEO Fred Schuster to sharpen the delivery of advertising and content for real-time relevance in branding. While Madras creates strategy, advertising and content out of New York and London, the agency leans on JDX for creative automation and the India-based creative operations for campaign fulfilment.
“Vikram and I have significant history and shared perspective,” said Schuster. “Our clients now have the benefit of accomplished advertising professionals on both sides of the world, so there’s truly round-the-clock leadership with a shared point of view.”
“We’re making it routine for marketers and media to meet the intensifying, unsated demand for relevant content. It comes down to talent, technology and focus, and we deliver them all. I am extraordinarily proud of what we have accomplished so far, and confident our expanded team will raise the bar in the industry,” said Brownrout.